What are you doing to get creative and innovate, especially if you run a medical practice? Covid-19 has forced everybody to do things differently. While medical practices don’t have the same risk profile as an escape room business, they need to change and change fast.
Traditionally, a visit to the doctor was meant to be efficient and focused on time saved by the practice. Get ‘em in, get ‘em out. See as many patients as possible, especially as reimbursements decline. Efficiency was seen as the best way to optimize revenue and income (i.e., money). This was good for the doctor but not so good for the patient.
Technology has changed our expectations about time and how we live, especially in communication. Mobile phones, texting and email bring an immediacy to communication that wasn’t available a generation ago. We want what we want when we want it. Which, in most cases, is NOW.
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I for one am glad that college football is back and now includes the Big 10 and my alma mater: MICHIGAN. Legendary head coach Bo Schembechler (1969-1989) was known for his feisty attitude with players, the media and especially opponents. He can teach us a lot about teamwork… both on and off the field!
I devoted a great deal of time these past 4 years to writing a book on what needs to change in healthcare. Specifically around what happens when a patient goes to see the doctor. It’s been a remarkable journey in capturing the best ideas for improving the patient experience that I’ve gleaned over the past 30 years!
