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PX Movement

How to Measure the Culture in Your Practice

I’ve long been an admirer of online retailer Zappos and what they accomplished to create a unique and vibrant culture for employees. When their leader and CEO Tony Hsieh passed away several months ago, I hadn’t given much thought to what his absence would mean for the future of the employee culture. In this blog post I take some insights from this company and its recent change in leadership, to question how medical practices can measure and strengthen their own internal culture.

team

3 Ways to Boost Morale on Your Team

With all the focus on improving the experience, here’s the truth: Behind every great customer experience is a team that is dedicated, resourced and rewarded to make it happen. No matter how much a doctor may want to improve the overall patient experience in the practice, he or she cannot do it alone or with the help of one person. It takes a team!

business

How to Build Your Medical Business Without Advertising

Most doctors tell me that their main source of business is patient referrals. What I’ve observed over the years is a poor understanding of how reciprocity works in relationships in a way that is beneficial to both the patient and the provider.

immersive

Immersive Patient Experiences for Your Medical Practice

Greater immersion leads to more engaging experiences and a higher likelihood that today’s patients can’t help but send you tomorrow’s new patients. It’s definitely time to recognize that the practice of 1991 is not going to cut it when it comes to expectations patients have in 2021.

innovation

Laser Eye Surgery: 25 Years of Innovation

As a society, we’ve largely come to take innovation for granted…especially in healthcare. New modes of imaging, operating and implanting aim to help doctors offer solutions to improve the lives of their patients.

How Zappos Changed Your World and Mine

This week’s blog post highlights eight examples of how Tony Hsieh and Zappos influenced the world – yours and mine – for the better. I’ve long been a fan of their “customer first” philosophy and got to experience it firsthand as a journalist when I visited their headquarters in 2008. When I learned he passed away, my mind immediately recalled the impact he has had and how his work has influenced mine.

Time to Re-Engineer the Sales Rep. Relationship

Admit it, sales representatives play an important part in the function of a medical practice. The relationships you have with your best reps help keep the practice in good shape and keep you abreast of what’s new in technology and industry.

How to Make Your Medical Practice Authentic

Do you know what one word separates survival and success from despair and failure? That word is HOPE. And in the context of business success, hope must translate into an organization’s mission, vision and values. The problem is that most businesses confuse these 3 cornerstone elements; and that confusion hinders success.