Consumer Behavior: You Can’t Model It
“You can’t model consumer behavior” was a bit of wisdom shared with me by a plastic surgeon many years ago. He was referring to the unpredictable… Read More »Consumer Behavior: You Can’t Model It
Inspiration
Taxes: The Hidden Fees You Pay
It’s tax season. Yay! But there’s a tax most practices pay that’s hidden because we don’t call it a tax. I’m referring to the cost of marketing… Read More »Taxes: The Hidden Fees You Pay
Automation: Overcoming the Gap With Emotion
With all the automation taking place in our world, it’s become all too easy to be void of human interaction. Many tasks that used to require… Read More »Automation: Overcoming the Gap With Emotion
Chemistry vs. Statistics
I love statistics. I’m a stats nerd, constantly reviewing the data available during and after watching sports, especially football. My wife, every bit an equal as… Read More »Chemistry vs. Statistics
Advertising: What Really Matters
Pressing the skip ad button is a necessary evil of watching videos on YouTube. It’s 4-5 seconds you can’t get back, but tolerable to get to what… Read More »Advertising: What Really Matters
Positioning: A Lesson From A Sweet Sugar Story
Positioning Your Medical Practice Always on the lookout for ways to help practices understand the value of great communication, I found this quip from author… Read More »Positioning: A Lesson From A Sweet Sugar Story
Want to Know The Easiest Way to Create a Memorable Experience?
Experience is crucial to success in a medical practice. Here’s how to stand out from the crowd and make patients happy.
Failing Is Not Failure: A Lesson From The Slutty Vegan
Failing is really about Finding Aspiration In Losses. Read this blog to learn a valuable lesson from Pinky Cole — The Slutty Vegan.
Sales Reps: Getting More From Them In Your Medical Practice
Elevate your perspective on the role of medical device sales representatives in the evolving landscape of ophthalmology.
Which Doctor To Choose?
Unlock the secrets to patient attraction in healthcare as a seasoned expert shares personal insights.