
The Single Most Powerful Word in the World
If you’re thinking it’s “free” or “new,” that may have once been true in the world of marketing. But what I’m talking about is much bigger.
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If you’re thinking it’s “free” or “new,” that may have once been true in the world of marketing. But what I’m talking about is much bigger.

Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity. No discounts. Ever. For anyone. Including staff and family members. The practice is extremely well run and highly productive. In my 20+ years of working with elective practices, I have rarely come

Those of you who have been following my content over the years know that I am not a fan of discounting, especially when it comes to elective procedures. Analyses of several major categories including LASIK and breast augmentation have shown that lower prices do not translate to more procedures. What

While sight is regarded as the most precious of our senses, don’t ignore the opportunity to engage your patients with others that generally get less attention in the medical environment.

Here are two economic realities that get in the way of excellence in customer service (and patient experience).

In this week’s blog post, I focus on CONNECTION – one of the four attributes that patients really want to see in their doctor.

Many practices tell me they have a difficult time recruiting great employees. The problem may lie in where you are looking! In recent travels I have met rockstar employees that all have one thing in common: they were recruited from outside of healthcare.
We touched on some key issues facing medical practices in how we treat patients.

I was able to do a one-on-one sit down with my favorite expert on customer service, John DiJulius. His career and client list is legendary and now includes the Charlotte Police Department!
We touched on some key issues facing medical practices in how we treat patients.

When expectations are high, the risk of failing to meet them are great. There’s a lot we can learn and apply in medical practices from a disappointing fine dining experience at Disneyland.

Some people may think that medicine and the healthcare industry are world’s apart from customer service and the hospitality industry. That’s simply not the case. There is much that medical practices can learn in terms of how to better interact with patients as part of the overall experience. Here are 4 lessons doctors can learn from the hospitality industry for their own practices.
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