The Single Most Powerful Word in the World
Shareef Mahdavi
December 21, 2021
If you’re thinking it’s “free” or “new,” that may have once been true in the world of marketing. But what I’m talking about is much bigger.
PX Movement Inspiration
You Are What You Charge For
Shareef Mahdavi
December 8, 2021
Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity. No discounts. Ever. For anyone. Including staff and family members. The practice is extremely well run and highly productive. In my 20+ years of working with elective practices, I have rarely come
How the Pandemic Lessened Retail Discounting
Shareef Mahdavi
December 1, 2021
Those of you who have been following my content over the years know that I am not a fan of discounting, especially when it comes to elective procedures. Analyses of several major categories including LASIK and breast augmentation have shown that lower prices do not translate to more procedures. What
Why Souvenir Shops Work
Shareef Mahdavi
November 16, 2021
Learn how memorabilia can have a lasting impact on your patients and simultaneously improve their overall experience.
Engaging ALL the Senses
Shareef Mahdavi
November 9, 2021
While sight is regarded as the most precious of our senses, don’t ignore the opportunity to engage your patients with others that generally get less attention in the medical environment.
A Sense of Place
Shareef Mahdavi
November 3, 2021
Whether you call it a first impression or a wow factor, it’s the feeling that people get when they first arrive. And from there, having a consistent “look and feel” — what experience design professionals call a theme — can help you achieve the holy trinity in terms of customer
What Delta Air Lines Figured Out That You Should Know
Shareef Mahdavi
October 19, 2021
The pandemic has caused shifts in how people think about and spend money. Here are some implications for all business owners especially doctors and their practices.
Shadow Inflation and Automation
Shareef Mahdavi
October 12, 2021
Here are two economic realities that get in the way of excellence in customer service (and patient experience).
The Customer Comes Second
Shareef Mahdavi
October 5, 2021
There’s a better strategy for success. And it starts with your team. Many of us in business have been taught to believe statements such as “the customer is king” and “the customer is always right.” While these adages make sense in the context of having a medical practice that is
Communication Breakdown
Shareef Mahdavi
September 28, 2021
People remember 10% of what they hear, 20% of what they read and 80% of what they see. Here’s how you can use that in your medical practice.