One Man’s Passion That Changed the World of Sports
Shareef Mahdavi
January 18, 2022
Paying tribute to John Madden to show how his life can teach us valuable lessons … and help us live better lives.
PX Movement Inspiration
Make Change Happen in 2022
Shareef Mahdavi
January 11, 2022
New year, new resolutions, new ways to be discouraged. With a simple formula, you’ll be able to make real change happen.
The Single Most Powerful Word in the World
Shareef Mahdavi
December 21, 2021
If you’re thinking it’s “free” or “new,” that may have once been true in the world of marketing. But what I’m talking about is much bigger.
You Are What You Charge For
Shareef Mahdavi
December 8, 2021
Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity. No discounts. Ever. For anyone. Including staff and family members. The practice is extremely well run and highly productive. In my 20+ years of working with elective practices, I have rarely come
How the Pandemic Lessened Retail Discounting
Shareef Mahdavi
December 1, 2021
Those of you who have been following my content over the years know that I am not a fan of discounting, especially when it comes to elective procedures. Analyses of several major categories including LASIK and breast augmentation have shown that lower prices do not translate to more procedures. What
Why Souvenir Shops Work
Shareef Mahdavi
November 16, 2021
Learn how memorabilia can have a lasting impact on your patients and simultaneously improve their overall experience.
Engaging ALL the Senses
Shareef Mahdavi
November 9, 2021
While sight is regarded as the most precious of our senses, don’t ignore the opportunity to engage your patients with others that generally get less attention in the medical environment.
A Sense of Place
Shareef Mahdavi
November 3, 2021
Whether you call it a first impression or a wow factor, it’s the feeling that people get when they first arrive. And from there, having a consistent “look and feel” — what experience design professionals call a theme — can help you achieve the holy trinity in terms of customer
What Delta Air Lines Figured Out That You Should Know
Shareef Mahdavi
October 19, 2021
The pandemic has caused shifts in how people think about and spend money. Here are some implications for all business owners especially doctors and their practices.
Shadow Inflation and Automation
Shareef Mahdavi
October 12, 2021
Here are two economic realities that get in the way of excellence in customer service (and patient experience).