Life Milestones: Turning 90
Shareef Mahdavi
February 7, 2022
As my father reaches his 90th birthday, I think back to everything he has taught me when it comes to what’s Beyond Bedside Manner.
PX Movement Inspiration
The Odd Relationship Between Inflation and Experiences
Shareef Mahdavi
January 25, 2022
With the rise of inflation also comes the rise of demand for consumer experiences. Here’s how your medical practice can take advantage.
One Man’s Passion That Changed the World of Sports
Shareef Mahdavi
January 18, 2022
Paying tribute to John Madden to show how his life can teach us valuable lessons … and help us live better lives.
Make Change Happen in 2022
Shareef Mahdavi
January 11, 2022
New year, new resolutions, new ways to be discouraged. With a simple formula, you’ll be able to make real change happen.
The Single Most Powerful Word in the World
Shareef Mahdavi
December 21, 2021
If you’re thinking it’s “free” or “new,” that may have once been true in the world of marketing. But what I’m talking about is much bigger.
You Are What You Charge For
Shareef Mahdavi
December 8, 2021
Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity. No discounts. Ever. For anyone. Including staff and family members. The practice is extremely well run and highly productive. In my 20+ years of working with elective practices, I have rarely come
How the Pandemic Lessened Retail Discounting
Shareef Mahdavi
December 1, 2021
Those of you who have been following my content over the years know that I am not a fan of discounting, especially when it comes to elective procedures. Analyses of several major categories including LASIK and breast augmentation have shown that lower prices do not translate to more procedures. What
Why Souvenir Shops Work
Shareef Mahdavi
November 16, 2021
Learn how memorabilia can have a lasting impact on your patients and simultaneously improve their overall experience.
Engaging ALL the Senses
Shareef Mahdavi
November 9, 2021
While sight is regarded as the most precious of our senses, don’t ignore the opportunity to engage your patients with others that generally get less attention in the medical environment.
A Sense of Place
Shareef Mahdavi
November 3, 2021
Whether you call it a first impression or a wow factor, it’s the feeling that people get when they first arrive. And from there, having a consistent “look and feel” — what experience design professionals call a theme — can help you achieve the holy trinity in terms of customer