Pricing in plastic surgery has to premium in order to signal a premium experience. Lowering fees does not lead to an increase in demand.
Tesla can teach us a few lessons on how to rethink success when it comes to running a business (AKA a medical practice).
Great customer service = great customer experience. Simple services can set the tone for a patient’s experience at a medical practice.
Your customer satisfaction score isn’t that relevant. Your WTR (willingness to recommend) is. The answer to this question is vital.
Technology is evolving every day. Here’s how we can use it to enhance the patient experience in medical practices.
Hospitality has a lot of great teachings that doctors can use in their medical practice to enhance the patient experience.
Starbucks isn’t what it used to be. For customers AND employees.
Recent unionizations show that employees are under an immense amount of stress trying to reach Starbucks’ high standards. It makes it clear that employees are not fulfilled. They are not being valued as they should be.
Pretty much every doctor I meet (especially those that are business owners) wrestles with figuring out how they will differentiate their services sufficiently in the… Read More »Customization: The Antidote to Commoditization
Experiences have value. You spend time on experiences. That’s worth a lot more than you might think for your medical practice.
Time is the new money. And consumers (AKA patients) are willing to use their money saved on goods and services on experiences.