Time Well Saved vs. Time Well Spent
Shareef Mahdavi
March 9, 2022
Time is the new money. And consumers (AKA patients) are willing to use their money saved on goods and services on experiences.
PX Movement Inspiration
Paying for Experiences
Shareef Mahdavi
March 3, 2022
Today, people want to spend their money on experiences. Here’s how that can help your medical practice reach success.
Passion at Work: Being a Good Leader & Creating a Better Experience
Shareef Mahdavi
February 25, 2022
When it comes to the idea of work not being a job or career, but a calling, Abby Down is the perfect example.
The CEO Strategy to Building a Great Team
Shareef Mahdavi
February 14, 2022
All too often, we see the performance of good employees suffer as their morale and motivation gets dragged down by others. If left unaddressed, these negative influencers can kill a practice culture. The high performing employees leave for better opportunities, while the remaining employees figure out that if bad behavior is tolerated, then why try harder?
The Odd Relationship Between Inflation and Experiences
Shareef Mahdavi
January 25, 2022
With the rise of inflation also comes the rise of demand for consumer experiences. Here’s how your medical practice can take advantage.
The Single Most Powerful Word in the World
Shareef Mahdavi
December 21, 2021
If you’re thinking it’s “free” or “new,” that may have once been true in the world of marketing. But what I’m talking about is much bigger.
How the Pandemic Lessened Retail Discounting
Shareef Mahdavi
December 1, 2021
Those of you who have been following my content over the years know that I am not a fan of discounting, especially when it comes to elective procedures. Analyses of several major categories including LASIK and breast augmentation have shown that lower prices do not translate to more procedures. What
Why Souvenir Shops Work
Shareef Mahdavi
November 16, 2021
Learn how memorabilia can have a lasting impact on your patients and simultaneously improve their overall experience.
Shadow Inflation and Automation
Shareef Mahdavi
October 12, 2021
Here are two economic realities that get in the way of excellence in customer service (and patient experience).
The Customer Comes Second
Shareef Mahdavi
October 5, 2021
There’s a better strategy for success. And it starts with your team. Many of us in business have been taught to believe statements such as “the customer is king” and “the customer is always right.” While these adages make sense in the context of having a medical practice that is