I’ve heard many practices lament that they’re not attracting as many new patients for their services as they used to. “Demand is down” along with… Read More »The Long-Term Trend in Retail and Why You Should Pay Attention
Having just finished a breakfast meeting at the Langham Hotel in Boston, I stopped by the front desk and couldn’t help but notice the pen… Read More »When a Pen Is More Than a Pen
“You can’t model consumer behavior” was a bit of wisdom shared with me by a plastic surgeon many years ago. He was referring to the unpredictable… Read More »Consumer Behavior: You Can’t Model It
It’s tax season. Yay! But there’s a tax most practices pay that’s hidden because we don’t call it a tax. I’m referring to the cost of marketing… Read More »Taxes: The Hidden Fees You Pay
With all the automation taking place in our world, it’s become all too easy to be void of human interaction. Many tasks that used to require… Read More »Automation: Overcoming the Gap With Emotion
I love statistics. I’m a stats nerd, constantly reviewing the data available during and after watching sports, especially football. My wife, every bit an equal as… Read More »Chemistry vs. Statistics
Positioning Your Medical Practice Always on the lookout for ways to help practices understand the value of great communication, I found this quip from author… Read More »Positioning: A Lesson From A Sweet Sugar Story
Elevate your perspective on the role of medical device sales representatives in the evolving landscape of ophthalmology.
Unlock the secrets to patient attraction in healthcare as a seasoned expert shares personal insights.
If The Greatest Show On Earth Can Do It, So Can Your Practice I enjoy a comeback story and often find myself rooting for the… Read More »The Process of Reinvention in Medical Practices
