The Single Most Powerful Word in the World
If you’re thinking it’s “free” or “new,” that may have once been true in the world of marketing. But what I’m talking about is much bigger.
Patients
You Are What You Charge For
Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity. No discounts. Ever. For anyone. Including… Read More »You Are What You Charge For
How the Pandemic Lessened Retail Discounting
Those of you who have been following my content over the years know that I am not a fan of discounting, especially when it comes… Read More »How the Pandemic Lessened Retail Discounting
Engaging ALL the Senses
While sight is regarded as the most precious of our senses, don’t ignore the opportunity to engage your patients with others that generally get less attention in the medical environment.
Shadow Inflation and Automation
Here are two economic realities that get in the way of excellence in customer service (and patient experience).
How Doctors Can Get More Value for Their Services
Check out this PX Talk with Joe Bartel as he explains to us how doctors can get more value for their services!
3 Lessons on Customer Service From LEGO (Yes, LEGO Like the Toys)
Check out this real-life story from LEGO’s customer service department that teaches us to respond in a manner that speaks to the heart of the customer, as well as the heart of the problem.
What’s REALLY Holding Patients Back From Elective Procedures?
Doctors and their practices have been conditioned to think that cost is the biggest barrier to patients moving forward with elective procedures. Dig a bit deeper and you find that affordability – not price itself – has a huge impact on patient decision making. According to a recent study, the unmet demand for payment plans has created an opportunity for vision, cosmetic and dental practices to expand demand for services by 50%.
3 Ways to Improve the Emotional Connection With Your Patients
In this week’s blog post, I focus on CONNECTION – one of the four attributes that patients really want to see in their doctor.
Recruiting Tips with Patient Counselor, Jacki Vandina
Many practices tell me they have a difficult time recruiting great employees. The problem may lie in where you are looking! In recent travels I have met rockstar employees that all have one thing in common: they were recruited from outside of healthcare.
We touched on some key issues facing medical practices in how we treat patients.