The Odd Relationship Between Inflation and Experiences
With the rise of inflation also comes the rise of demand for consumer experiences. Here’s how your medical practice can take advantage.
Business
The Single Most Powerful Word in the World
If you’re thinking it’s “free” or “new,” that may have once been true in the world of marketing. But what I’m talking about is much bigger.
You Are What You Charge For
Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity. No discounts. Ever. For anyone. Including… Read More »You Are What You Charge For
How the Pandemic Lessened Retail Discounting
Those of you who have been following my content over the years know that I am not a fan of discounting, especially when it comes… Read More »How the Pandemic Lessened Retail Discounting
Shadow Inflation and Automation
Here are two economic realities that get in the way of excellence in customer service (and patient experience).
How to Build Your Medical Business Without Advertising
Most doctors tell me that their main source of business is patient referrals. What I’ve observed over the years is a poor understanding of how reciprocity works in relationships in a way that is beneficial to both the patient and the provider.
Immersive Patient Experiences for Your Medical Practice
Greater immersion leads to more engaging experiences and a higher likelihood that today’s patients can’t help but send you tomorrow’s new patients. It’s definitely time to recognize that the practice of 1991 is not going to cut it when it comes to expectations patients have in 2021.
Laser Eye Surgery: 25 Years of Innovation
As a society, we’ve largely come to take innovation for granted…especially in healthcare. New modes of imaging, operating and implanting aim to help doctors offer solutions to improve the lives of their patients.
You Lowered Your Prices. Now What?
Many doctors fancy themselves to be good negotiators. Perhaps this is true when it comes to their purchases of equipment and expenditures in their personal lives. But when it comes to how their practices handle fees and discounting, there’s a lot of room for improvement.
Are You a Boss or a Leader?
People commonly confuse the words leadership and management, treating them as if they are one and the same. It reminds me how, in my work with doctors, they use marketing and advertising as if they were the same thing. However, leadership takes many forms.
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