Business

business

How to Build Your Medical Business Without Advertising

Most doctors tell me that their main source of business is patient referrals. What I’ve observed over the years is a poor understanding of how reciprocity works in relationships in a way that is beneficial to both the patient and the provider.

immersive

Immersive Patient Experiences for Your Medical Practice

Greater immersion leads to more engaging experiences and a higher likelihood that today’s patients can’t help but send you tomorrow’s new patients. It’s definitely time to recognize that the practice of 1991 is not going to cut it when it comes to expectations patients have in 2021.

innovation

Laser Eye Surgery: 25 Years of Innovation

As a society, we’ve largely come to take innovation for granted…especially in healthcare. New modes of imaging, operating and implanting aim to help doctors offer solutions to improve the lives of their patients.

lower prices

You Lowered Your Prices. Now What?

Many doctors fancy themselves to be good negotiators. Perhaps this is true when it comes to their purchases of equipment and expenditures in their personal lives. But when it comes to how their practices handle fees and discounting, there’s a lot of room for improvement.

Are You a Boss or a Leader?

People commonly confuse the words leadership and management, treating them as if they are one and the same. It reminds me how, in my work with doctors, they use marketing and advertising as if they were the same thing. However, leadership takes many forms.

The Ultimate Good Deed

We need feel-good stories, perhaps now more than ever. In this week’s blog post you will read about a retiring physician from Arkansas, Oncologist Omar Atiq who started his practice nearly 30 years ago. In an incredible act of compassion, he decided to forego the remaining balances owed by 200 of his patients – to the tune of $650,000. Read more in our latest blog post!

Internet 2020

Imagining Life Without the Internet

One of the “gifts” we’ve had access to during the pandemic is the ability to conduct a lot of activities, even while isolated, via the internet.
What would our world have looked like in 2020 if we didn’t have the ability to stay connected virtually?
In our latest blog post we look at what society would be like without the ability to communicate, work, purchase, download or stream.

We Can Still Listen, Laugh, & Love in 2020

This week’s blog post poses the question: Is this truly “the most wonderful time of the year” as the Christmas song goes? This year of 2020, that might not hold true for many of us. But, not everything is lost and the year is not canceled. We can still listen, laugh, and love.

How Zappos Changed Your World and Mine

This week’s blog post highlights eight examples of how Tony Hsieh and Zappos influenced the world – yours and mine – for the better. I’ve long been a fan of their “customer first” philosophy and got to experience it firsthand as a journalist when I visited their headquarters in 2008. When I learned he passed away, my mind immediately recalled the impact he has had and how his work has influenced mine.