Doctors

The Role of Authenticity in Your Medical or Dental Practice

by Shareef Mahdavi
May 11, 2021May 11, 2021

Authenticity is an apt description for the dividing line between service and experience. Services are performed on behalf of the customer; they happen outside of us. Experiences are inherently personal and offer unique meaning to the customer.

Doctors and practices that focus on patient experience will naturally wrestle with what it means to be authentic in the eyes of their patients. In this blog post we break down what you need to know to deliver authentic patient experiences!

Making Your Practice as Valuable as an NFT

by Shareef Mahdavi
April 20, 2021April 20, 2021

Many doctors worry about how to be viewed as unique and special in their customer’s eyes. However, the things they do in their practice actually do the opposite. Are you practicing commoditization? The antidote is customization. In this blog post learn how to make your medical practice as valuable and rare as an NFT!

Interviewing the Pope of Ophthalmology

by Shareef Mahdavi
April 13, 2021April 13, 2021

Richard Lindstrom, MD is arguably the single most influential ophthalmologist in today’s world. Surgeon, inventor, family business owner, venture capitalist, teacher, medical editor and Harley Davidson enthusiast. He spoke with me about one of his key influences as a young doctor.

How to Measure the Culture in Your Practice

by Shareef Mahdavi
April 5, 2021April 5, 2021

I’ve long been an admirer of online retailer Zappos and what they accomplished to create a unique and vibrant culture for employees. When their leader and CEO Tony Hsieh passed away several months ago, I hadn’t given much thought to what his absence would mean for the future of the employee culture. In this blog post I take some insights from this company and its recent change in leadership, to question how medical practices can measure and strengthen their own internal culture.

3 Ways to Boost Morale on Your Team

by Shareef Mahdavi
March 23, 2021March 23, 2021

With all the focus on improving the experience, here’s the truth: Behind every great customer experience is a team that is dedicated, resourced and rewarded to make it happen. No matter how much a doctor may want to improve the overall patient experience in the practice, he or she cannot do it alone or with the help of one person. It takes a team!

How to Build Your Medical Business Without Advertising

by Shareef Mahdavi
March 17, 2021March 17, 2021

Most doctors tell me that their main source of business is patient referrals. What I’ve observed over the years is a poor understanding of how reciprocity works in relationships in a way that is beneficial to both the patient and the provider.

Immersive Patient Experiences for Your Medical Practice

by Shareef Mahdavi
March 11, 2021March 11, 2021

Greater immersion leads to more engaging experiences and a higher likelihood that today’s patients can’t help but send you tomorrow’s new patients. It’s definitely time to recognize that the practice of 1991 is not going to cut it when it comes to expectations patients have in 2021.

Patients are Giving One Star Reviews. Here’s Why.

by Shareef Mahdavi
January 12, 2021January 12, 2021

At $3.6 trillion, healthcare spending represents about one-fifth of our GDP and employs 1 out of 8 in the workforce.

So why is it that our largest industry gets near failing grades when it comes to customer satisfaction??

The Ultimate Good Deed

by Shareef Mahdavi
January 5, 2021January 5, 2021

We need feel-good stories, perhaps now more than ever. In this week’s blog post you will read about a retiring physician from Arkansas, Oncologist Omar Atiq who started his practice nearly 30 years ago. In an incredible act of compassion, he decided to forego the remaining balances owed by 200 of his patients – to the tune of $650,000. Read more in our latest blog post!