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PX Movement Inspiration

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You Are What You Charge For

Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity.  No discounts. Ever. For anyone.  Including staff and family members. The practice is extremely well run and highly productive.   In my 20+ years of working with elective practices, I have rarely come

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Copy of Delta Air Lines

Engaging ALL the Senses

While sight is regarded as the most precious of our senses, don’t ignore the opportunity to engage your patients with others that generally get less attention in the medical environment.

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THE CUSTOMER COMES SECOND. 3

The Customer Comes Second

There’s a better strategy for success. And it starts with your team. Many of us in business have been taught to believe statements such as “the customer is king” and “the customer is always right.”  While these adages make sense in the context of having a medical practice that is

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