Do you know what one word separates survival and success from despair and failure? That word is HOPE. And in the context of business success, hope must translate into an organization’s mission, vision and values. The problem is that most businesses confuse these 3 cornerstone elements; and that confusion hinders success.
What are you doing to get creative and innovate, especially if you run a medical practice? Covid-19 has forced everybody to do things differently. While medical practices don’t have the same risk profile as an escape room business, they need to change and change fast.
Traditionally, a visit to the doctor was meant to be efficient and focused on time saved by the practice. Get ‘em in, get ‘em out. See as many patients as possible, especially as reimbursements decline. Efficiency was seen as the best way to optimize revenue and income (i.e., money). This was good for the doctor but not so good for the patient.
Technology has changed our expectations about time and how we live, especially in communication. Mobile phones, texting and email bring an immediacy to communication that wasn’t available a generation ago. We want what we want when we want it. Which, in most cases, is NOW.
