Many doctors worry about how to be viewed as unique and special in their customer’s eyes. However, the things they do in their practice actually do the opposite. Are you practicing commoditization? The antidote is customization. In this blog post learn how to make your medical practice as valuable and rare as an NFT!
Richard Lindstrom, MD is arguably the single most influential ophthalmologist in today’s world. Surgeon, inventor, family business owner, venture capitalist, teacher, medical editor and Harley Davidson enthusiast. He spoke with me about one of his key influences as a young doctor.
I’ve long been an admirer of online retailer Zappos and what they accomplished to create a unique and vibrant culture for employees. When their leader and CEO Tony Hsieh passed away several months ago, I hadn’t given much thought to what his absence would mean for the future of the employee culture. In this blog post I take some insights from this company and its recent change in leadership, to question how medical practices can measure and strengthen their own internal culture.
With all the focus on improving the experience, here’s the truth: Behind every great customer experience is a team that is dedicated, resourced and rewarded to make it happen. No matter how much a doctor may want to improve the overall patient experience in the practice, he or she cannot do it alone or with the help of one person. It takes a team!
Most doctors tell me that their main source of business is patient referrals. What I’ve observed over the years is a poor understanding of how reciprocity works in relationships in a way that is beneficial to both the patient and the provider.
Greater immersion leads to more engaging experiences and a higher likelihood that today’s patients can’t help but send you tomorrow’s new patients. It’s definitely time to recognize that the practice of 1991 is not going to cut it when it comes to expectations patients have in 2021.
This week’s blog post poses the question: Is this truly “the most wonderful time of the year” as the Christmas song goes? This year of 2020, that might not hold true for many of us. But, not everything is lost and the year is not canceled. We can still listen, laugh, and love.
This week’s blog post highlights eight examples of how Tony Hsieh and Zappos influenced the world – yours and mine – for the better. I’ve long been a fan of their “customer first” philosophy and got to experience it firsthand as a journalist when I visited their headquarters in 2008. When I learned he passed away, my mind immediately recalled the impact he has had and how his work has influenced mine.
HPMS stands for High Performance Management System. It forces us to look at process – how we get things done – with a structured approach based on proven quality principles.
Admit it, sales representatives play an important part in the function of a medical practice. The relationships you have with your best reps help keep the practice in good shape and keep you abreast of what’s new in technology and industry.
