One of the big challenges facing elective medical practices is in understanding the relationship between price and value in the mind of the patient. A common mistake is thinking that if the price is lower, the patient is more likely to commit. In other words, lower price equates to higher perceived value.
The Masters tournament last week raised a couple of flags. Here’s how all of that relates to patient experience.
Marketing is not what patient experience or customer experience is all about. In fact, good PX makes it irrelevant!
Luxury in the modern medical practice can be those seemingly little things. And when fees increase, so does demand.
I had a good chuckle when coming across this headline in a recent article, “The Most Exciting Part of Dining Out Is…the Bathroom?” Yes, restaurants are seeking new ways to differentiate that extend beyond the food or dining room décor. Themes ranging from Dolly Parton to Iranian films to Studio 54 are
Now that we are just past the airline debacle that Southwest delivered for Christmas, some are wondering if the airline – my favorite – will survive. The disruption at the “most wonderful time of the year” affected millions of people, from employees to travelers and their families they could not spend
Earlier this month I achieved a new “first” and spoke at a conference dedicated to patient experience. Called NGPX (Next Generation), the 300 attendees represented leaders from many of our country’s largest hospitals and health systems. This is “big water” in size and scope compared to medical practices and regional groups that
Price can be a touchy subject. “Why is it so expensive?” is a question many medical practices hear from their patients.
Here’s how a recent hotel stay inspired 10 ways to improve the patient experience in your medical practice.
The business card is dead. Long live the business card! Much has been written about the decline and obsolescence of the traditional business card. Who needs to carry business cards when you can share contact information wirelessly between devices? The trend towards going paperless with this traditional business interaction seemed to
