How a Hotel Can Inspire Better Patient Experience
Shareef Mahdavi
November 15, 2022
Here’s how a recent hotel stay inspired 10 ways to improve the patient experience in your medical practice.
PX Movement Inspiration
Why Business Cards Are Still Important in a Medical Practice
Shareef Mahdavi
August 30, 2022
The business card is dead. Long live the business card! Much has been written about the decline and obsolescence of the traditional business card. Who needs to carry business cards when you can share contact information wirelessly between devices? The trend towards going paperless with this traditional business interaction seemed to
Choreography in the Medical Practice
Shareef Mahdavi
August 26, 2022
I had the privilege of leading a workshop this past week with a great medical practice’s team that included everyone who interacts with patients. What we worked on could be boiled down to a single word: choreography. When we hear that word, we often think of a ballet or
Why Your Practice Needs Patient Reviews
Shareef Mahdavi
August 12, 2022
Reviews Are The Norm I find it amazing how reviews have become a norm in our consumer lives. Remember how we used to lean on Siskel & Ebert for movie reviews? Or how we would read the restaurant critic’s opinion of a new eating venue in the local paper? That
Starbucks May Not Be Charging Enough
Shareef Mahdavi
July 25, 2022
That sweet spot for the pricing of your services may be higher than you think. Is Starbucks charging too much? One market-researcher-turned-neuroscientist says the opposite is true. His studies – which measured EEG brainwave response to different pricing scenarios for a cup of coffee – showed that people were willing
Starbucks Latte Prices Vary Significantly Around the World
Shareef Mahdavi
July 19, 2022
From Switzerland to Turkey and Across the US In describing how the Experience Economy works, coffee is an easy way to show how the value of a cup of coffee increases when you move from agriculture to manufacturing to service and to the ubiquitous “coffee drinking experience” that now commands
The Value of Time
Shareef Mahdavi
July 11, 2022
Time is money. When you value your patients’ time as much as their money, you significantly improve their experience.
Gus’ Passing: A Lesson in Customer Experience
Shareef Mahdavi
June 28, 2022
Understanding the difference between customer service and customer experience can make allthe difference in how you approach your patients. Three aspects that help turn ordinaryservice into extraordinary service: making it personal, relevant and meaningful for thecustomer. A recent Twitter post about a dog named Gus illustrates this difference. Away on
“Baseball … is boring.”
Shareef Mahdavi
June 13, 2022
Baseball doesn’t have to be boring. Here’s how the Savannah Bananas are taking over social media with a fun customer experience twist.
The Problem With “No Problem”
Shareef Mahdavi
June 1, 2022
The problem is that you are making it seem like there was a problem before. “My pleasure” is a much better phrase to use.