The Single Most Powerful Word in the World
If you’re thinking it’s “free” or “new,” that may have once been true in the world of marketing. But what I’m talking about is much bigger.
Inspiration
You Are What You Charge For
Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity. No discounts. Ever. For anyone. Including… Read More »You Are What You Charge For
How the Pandemic Lessened Retail Discounting
Those of you who have been following my content over the years know that I am not a fan of discounting, especially when it comes… Read More »How the Pandemic Lessened Retail Discounting
Why Souvenir Shops Work
Learn how memorabilia can have a lasting impact on your patients and simultaneously improve their overall experience.
Engaging ALL the Senses
While sight is regarded as the most precious of our senses, don’t ignore the opportunity to engage your patients with others that generally get less attention in the medical environment.
A Sense of Place
Whether you call it a first impression or a wow factor, it’s the feeling that people get when they first arrive. And from there, having… Read More »A Sense of Place
What Delta Air Lines Figured Out That You Should Know
The pandemic has caused shifts in how people think about and spend money. Here are some implications for all business owners especially doctors and their practices.
Shadow Inflation and Automation
Here are two economic realities that get in the way of excellence in customer service (and patient experience).
The Customer Comes Second
There’s a better strategy for success. And it starts with your team. Many of us in business have been taught to believe statements such as… Read More »The Customer Comes Second
Communication Breakdown
People remember 10% of what they hear, 20% of what they read and 80% of what they see. Here’s how you can use that in your medical practice.