Plastic Surgery Pricing: The $200,000 Facelift
Pricing in plastic surgery has to premium in order to signal a premium experience. Lowering fees does not lead to an increase in demand.
PX Movement Inspiration
Tesla: Three Things Medical Practices Can Learn
Tesla can teach us a few lessons on how to rethink success when it comes to running a business (AKA a medical practice).
Service & Experience: Acting With Intention
Great customer service = great customer experience. Simple services can set the tone for a patient’s experience at a medical practice.
Customer Satisfaction: The One & Only Thing That Matters
Your customer satisfaction score isn’t that relevant. Your WTR (willingness to recommend) is. The answer to this question is vital.
The Future of Technology & The Metaverse’s Impact on Healthcare
Technology is evolving every day. Here’s how we can use it to enhance the patient experience in medical practices.
The Art of Hospitality
Hospitality has a lot of great teachings that doctors can use in their medical practice to enhance the patient experience.
What’s Happening to Starbucks … Is Not Good
Starbucks isn’t what it used to be. For customers AND employees.
Recent unionizations show that employees are under an immense amount of stress trying to reach Starbucks’ high standards. It makes it clear that employees are not fulfilled. They are not being valued as they should be.
Customization: The Antidote to Commoditization
Pretty much every doctor I meet (especially those that are business owners) wrestles with figuring out how they will differentiate their services sufficiently in the… Read More »Customization: The Antidote to Commoditization
The Money Value of Time
Experiences have value. You spend time on experiences. That’s worth a lot more than you might think for your medical practice.
Time Well Saved vs. Time Well Spent
Time is the new money. And consumers (AKA patients) are willing to use their money saved on goods and services on experiences.