That sweet spot for the pricing of your services may be higher than you think. Is Starbucks charging too much? One market-researcher-turned-neuroscientist says the opposite is true. His studies – which measured EEG brainwave response to different pricing scenarios for a cup of coffee – showed that people were willing
From Switzerland to Turkey and Across the US In describing how the Experience Economy works, coffee is an easy way to show how the value of a cup of coffee increases when you move from agriculture to manufacturing to service and to the ubiquitous “coffee drinking experience” that now commands
Time is money. When you value your patients’ time as much as their money, you significantly improve their experience.
Understanding the difference between customer service and customer experience can make allthe difference in how you approach your patients. Three aspects that help turn ordinaryservice into extraordinary service: making it personal, relevant and meaningful for thecustomer. A recent Twitter post about a dog named Gus illustrates this difference. Away on
E-40 gives us a bit of wisdom at a moment that you’d least expect. In 27 seconds, he managed to deliver a powerful message.
Baseball doesn’t have to be boring. Here’s how the Savannah Bananas are taking over social media with a fun customer experience twist.
Creating a Unique & Memorable Experience Just about anything we encounter can be turned into an experience that is personal, unique, and memorable. When that happens, the person going through it cannot help but tell others about it. Unlike services, which are performed on an individual’s behalf and happen outside
The problem is that you are making it seem like there was a problem before. “My pleasure” is a much better phrase to use.
Honor Flight Network Over the years, the Honor Flight Network has brought thousands of war veterans to our nation’s capital to visit our national memorials. It’s an all-expenses-paid trip that otherwise would be out of reach for many veterans and gives an opportunity for us to show appreciation for their
Pricing in plastic surgery has to premium in order to signal a premium experience. Lowering fees does not lead to an increase in demand.
