
Sales Reps: Getting More From Them In Your Medical Practice
Elevate your perspective on the role of medical device sales representatives in the evolving landscape of ophthalmology.
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Elevate your perspective on the role of medical device sales representatives in the evolving landscape of ophthalmology.

Unlock the secrets to patient attraction in healthcare as a seasoned expert shares personal insights.

If The Greatest Show On Earth Can Do It, So Can Your Practice I enjoy a comeback story and often find myself rooting for the underdog. Recall homemaking guru Martha Stewart. She emerged from that insider trading scandal and jail time to a new phase in her career. Part of this included her weird

What Makes You Tick? Using a “Nuclear” Framework For Improvement Do you ever wonder why when it comes to making changes in our lives we tend to fail more than we succeed? It’s a reality for us as individuals as well as organizations of all shapes and sizes. To counter this,

While on a recent visit to the doctor, I was surprised to learn that they didn’t offer Wi-Fi for patients while they wait to be taken back and seen. The cell signal was weak and I could’ve been productive while I had to wait. But that wasn’t the case. They

Compassion is all part of what makes a great patient experience. Can AI help coach doctors in communicating?

One of the big challenges facing elective medical practices is in understanding the relationship between price and value in the mind of the patient. A common mistake is thinking that if the price is lower, the patient is more likely to commit. In other words, lower price equates to higher perceived value.

The Masters tournament last week raised a couple of flags. Here’s how all of that relates to patient experience.

Marketing is not what patient experience or customer experience is all about. In fact, good PX makes it irrelevant!

Luxury in the modern medical practice can be those seemingly little things. And when fees increase, so does demand.