Pricing in plastic surgery has to premium in order to signal a premium experience. Lowering fees does not lead to an increase in demand.
Pretty much every doctor I meet (especially those that are business owners) wrestles with figuring out how they will differentiate their services sufficiently in the… Read More »Customization: The Antidote to Commoditization
Experiences have value. You spend time on experiences. That’s worth a lot more than you might think for your medical practice.
Time is the new money. And consumers (AKA patients) are willing to use their money saved on goods and services on experiences.
With the rise of inflation also comes the rise of demand for consumer experiences. Here’s how your medical practice can take advantage.
Those of you who have been following my content over the years know that I am not a fan of discounting, especially when it comes… Read More »How the Pandemic Lessened Retail Discounting
Check out this PX Talk with Joe Bartel as he explains to us how doctors can get more value for their services!