Plastic Surgery Pricing: The $200,000 Facelift
Pricing in plastic surgery has to premium in order to signal a premium experience. Lowering fees does not lead to an increase in demand.
Price
Customization: The Antidote to Commoditization
Pretty much every doctor I meet (especially those that are business owners) wrestles with figuring out how they will differentiate their services sufficiently in the… Read More »Customization: The Antidote to Commoditization
The Money Value of Time
Experiences have value. You spend time on experiences. That’s worth a lot more than you might think for your medical practice.
Time Well Saved vs. Time Well Spent
Time is the new money. And consumers (AKA patients) are willing to use their money saved on goods and services on experiences.
The Odd Relationship Between Inflation and Experiences
With the rise of inflation also comes the rise of demand for consumer experiences. Here’s how your medical practice can take advantage.
You Are What You Charge For
Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity. No discounts. Ever. For anyone. Including… Read More »You Are What You Charge For
How the Pandemic Lessened Retail Discounting
Those of you who have been following my content over the years know that I am not a fan of discounting, especially when it comes… Read More »How the Pandemic Lessened Retail Discounting
The Hidden Costs of Running a Practice
How to find that missing money In reviewing financials for medical practices, there’s one line item that sticks out because of the amount as well… Read More »The Hidden Costs of Running a Practice
How Doctors Can Get More Value for Their Services
Check out this PX Talk with Joe Bartel as he explains to us how doctors can get more value for their services!
You Lowered Your Prices. Now What?
Many doctors fancy themselves to be good negotiators. Perhaps this is true when it comes to their purchases of equipment and expenditures in their personal lives. But when it comes to how their practices handle fees and discounting, there’s a lot of room for improvement.