Price in the Medical Practice
Price can be a touchy subject. “Why is it so expensive?” is a question many medical practices hear from their patients.
Price
Starbucks May Not Be Charging Enough
That sweet spot for the pricing of your services may be higher than you think. Is Starbucks charging too much? One market-researcher-turned-neuroscientist says the opposite… Read More »Starbucks May Not Be Charging Enough
Plastic Surgery Pricing: The $200,000 Facelift
Pricing in plastic surgery has to premium in order to signal a premium experience. Lowering fees does not lead to an increase in demand.
Customization: The Antidote to Commoditization
Pretty much every doctor I meet (especially those that are business owners) wrestles with figuring out how they will differentiate their services sufficiently in the… Read More »Customization: The Antidote to Commoditization
The Money Value of Time
Experiences have value. You spend time on experiences. That’s worth a lot more than you might think for your medical practice.
Time Well Saved vs. Time Well Spent
Time is the new money. And consumers (AKA patients) are willing to use their money saved on goods and services on experiences.
The Odd Relationship Between Inflation and Experiences
With the rise of inflation also comes the rise of demand for consumer experiences. Here’s how your medical practice can take advantage.
You Are What You Charge For
Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity. No discounts. Ever. For anyone. Including… Read More »You Are What You Charge For
How the Pandemic Lessened Retail Discounting
Those of you who have been following my content over the years know that I am not a fan of discounting, especially when it comes… Read More »How the Pandemic Lessened Retail Discounting
The Hidden Costs of Running a Practice
How to find that missing money In reviewing financials for medical practices, there’s one line item that sticks out because of the amount as well… Read More »The Hidden Costs of Running a Practice