“You can’t model consumer behavior” was a bit of wisdom shared with me by a plastic surgeon many years ago. He was referring to the unpredictable nature of human beings, especially when it comes to self-improving medical procedures. I would never have predicted that people would willingly pay money to have
It’s tax season. Yay! But there’s a tax most practices pay that’s hidden because we don’t call it a tax. I’m referring to the cost of marketing and specifically paid advertising. Many of you remember The Geek Squad, a novel computer repair service that was so successful, it was acquired by electronics
With all the automation taking place in our world, it’s become all too easy to be void of human interaction. Many tasks that used to require human contact can now be done without it: shopping, filling the car with gas, ordering food for delivery…even taxi service if you’re brave enough to go
I love statistics. I’m a stats nerd, constantly reviewing the data available during and after watching sports, especially football. My wife, every bit an equal as a sports fan, can’t stand all the statistics mentioned during the broadcast and just wants to enjoy the game. While statistics are an integral part
Positioning Your Medical Practice Always on the lookout for ways to help practices understand the value of great communication, I found this quip from author Skye Jethani too good not to share. Skye’s 6-year-old son has a “passion for sucrose” and, like many kids that age, loves anything with sugar. If
Experience is crucial to success in a medical practice. Here’s how to stand out from the crowd and make patients happy.
Elevate your perspective on the role of medical device sales representatives in the evolving landscape of ophthalmology.
Unlock the secrets to patient attraction in healthcare as a seasoned expert shares personal insights.
If The Greatest Show On Earth Can Do It, So Can Your Practice I enjoy a comeback story and often find myself rooting for the underdog. Recall homemaking guru Martha Stewart. She emerged from that insider trading scandal and jail time to a new phase in her career. Part of this included her weird
What Makes You Tick? Using a “Nuclear” Framework For Improvement Do you ever wonder why when it comes to making changes in our lives we tend to fail more than we succeed? It’s a reality for us as individuals as well as organizations of all shapes and sizes. To counter this,
