Automation Comes at a Cost
A dear friend recently lamented about a recent visit to McDonald’s. She stopped in to order and pick up a meal for her parents. Once inside,… Read More »Automation Comes at a Cost
Patient Experience
The Long-Term Trend in Retail and Why You Should Pay Attention
I’ve heard many practices lament that they’re not attracting as many new patients for their services as they used to. “Demand is down” along with… Read More »The Long-Term Trend in Retail and Why You Should Pay Attention
When a Pen Is More Than a Pen
Having just finished a breakfast meeting at the Langham Hotel in Boston, I stopped by the front desk and couldn’t help but notice the pen… Read More »When a Pen Is More Than a Pen
Consumer Behavior: You Can’t Model It
“You can’t model consumer behavior” was a bit of wisdom shared with me by a plastic surgeon many years ago. He was referring to the unpredictable… Read More »Consumer Behavior: You Can’t Model It
Taxes: The Hidden Fees You Pay
It’s tax season. Yay! But there’s a tax most practices pay that’s hidden because we don’t call it a tax. I’m referring to the cost of marketing… Read More »Taxes: The Hidden Fees You Pay
Automation: Overcoming the Gap With Emotion
With all the automation taking place in our world, it’s become all too easy to be void of human interaction. Many tasks that used to require… Read More »Automation: Overcoming the Gap With Emotion
Chemistry vs. Statistics
I love statistics. I’m a stats nerd, constantly reviewing the data available during and after watching sports, especially football. My wife, every bit an equal as… Read More »Chemistry vs. Statistics
Positioning: A Lesson From A Sweet Sugar Story
Positioning Your Medical Practice Always on the lookout for ways to help practices understand the value of great communication, I found this quip from author… Read More »Positioning: A Lesson From A Sweet Sugar Story
Want to Know The Easiest Way to Create a Memorable Experience?
Experience is crucial to success in a medical practice. Here’s how to stand out from the crowd and make patients happy.
Sales Reps: Getting More From Them In Your Medical Practice
Elevate your perspective on the role of medical device sales representatives in the evolving landscape of ophthalmology.