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the role of authenticity

The Role of Authenticity in Your Medical or Dental Practice

Authenticity is an apt description for the dividing line between service and experience. Services are performed on behalf of the customer; they happen outside of us. Experiences are inherently personal and offer unique meaning to the customer.

Doctors and practices that focus on patient experience will naturally wrestle with what it means to be authentic in the eyes of their patients. In this blog post we break down what you need to know to deliver authentic patient experiences!