Customers

PX Talk: Insights From the Guru of Customer Service

by Shareef Mahdavi
August 5, 2021August 5, 2021

I was able to do a one-on-one sit down with my favorite expert on customer service, John DiJulius. His career and client list is legendary and now includes the Charlotte Police Department!

We touched on some key issues facing medical practices in how we treat patients.

Disney Fails to Deliver: Lessons About Customer Expectations

by Shareef Mahdavi
July 13, 2021July 13, 2021

When expectations are high, the risk of failing to meet them are great. There’s a lot we can learn and apply in medical practices from a disappointing fine dining experience at Disneyland.

Why Marketing is Obsolete for Medical Practices

by Shareef Mahdavi
May 4, 2021May 4, 2021

It’s time to create the distinction between mass marketing and personalized experiences.