Price in the Medical Practice
Price can be a touchy subject. “Why is it so expensive?” is a question many medical practices hear from their patients.
Price
Starbucks May Not Be Charging Enough
That sweet spot for the pricing of your services may be higher than you think. Is Starbucks charging too much? One market-researcher-turned-neuroscientist says the opposite… Read More »Starbucks May Not Be Charging Enough
Starbucks Latte Prices Vary Significantly Around the World
From Switzerland to Turkey and Across the US In describing how the Experience Economy works, coffee is an easy way to show how the value… Read More »Starbucks Latte Prices Vary Significantly Around the World
Plastic Surgery Pricing: The $200,000 Facelift
Pricing in plastic surgery has to premium in order to signal a premium experience. Lowering fees does not lead to an increase in demand.
Customization: The Antidote to Commoditization
Pretty much every doctor I meet (especially those that are business owners) wrestles with figuring out how they will differentiate their services sufficiently in the… Read More »Customization: The Antidote to Commoditization
Paying for Experiences
Today, people want to spend their money on experiences. Here’s how that can help your medical practice reach success.
The Odd Relationship Between Inflation and Experiences
With the rise of inflation also comes the rise of demand for consumer experiences. Here’s how your medical practice can take advantage.
You Are What You Charge For
Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity. No discounts. Ever. For anyone. Including… Read More »You Are What You Charge For