Plastic Surgery Pricing: The $200,000 Facelift
Pricing in plastic surgery has to premium in order to signal a premium experience. Lowering fees does not lead to an increase in demand.
Price
Customization: The Antidote to Commoditization
Pretty much every doctor I meet (especially those that are business owners) wrestles with figuring out how they will differentiate their services sufficiently in the… Read More »Customization: The Antidote to Commoditization
Paying for Experiences
Today, people want to spend their money on experiences. Here’s how that can help your medical practice reach success.
The Odd Relationship Between Inflation and Experiences
With the rise of inflation also comes the rise of demand for consumer experiences. Here’s how your medical practice can take advantage.
You Are What You Charge For
Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity. No discounts. Ever. For anyone. Including… Read More »You Are What You Charge For