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PX Movement Inspiration

A Lesson in Customer Experience

Gus’ Passing: A Lesson in Customer Experience

Understanding the difference between customer service and customer experience can make allthe difference in how you approach your patients. Three aspects that help turn ordinaryservice into extraordinary service: making it personal, relevant and meaningful for thecustomer. A recent Twitter post about a dog named Gus illustrates this difference. Away on

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Screen Shot 2021 12 08 at 7.19.02 PM

You Are What You Charge For

Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity.  No discounts. Ever. For anyone.  Including staff and family members. The practice is extremely well run and highly productive.   In my 20+ years of working with elective practices, I have rarely come

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Copy of Delta Air Lines

Engaging ALL the Senses

While sight is regarded as the most precious of our senses, don’t ignore the opportunity to engage your patients with others that generally get less attention in the medical environment.

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