The Single Most Powerful Word in the World
Shareef Mahdavi
December 21, 2021
If you’re thinking it’s “free” or “new,” that may have once been true in the world of marketing. But what I’m talking about is much bigger.
PX Movement Inspiration
You Are What You Charge For
Shareef Mahdavi
December 8, 2021
Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity. No discounts. Ever. For anyone. Including staff and family members. The practice is extremely well run and highly productive. In my 20+ years of working with elective practices, I have rarely come
How the Pandemic Lessened Retail Discounting
Shareef Mahdavi
December 1, 2021
Those of you who have been following my content over the years know that I am not a fan of discounting, especially when it comes to elective procedures. Analyses of several major categories including LASIK and breast augmentation have shown that lower prices do not translate to more procedures. What
Engaging ALL the Senses
Shareef Mahdavi
November 9, 2021
While sight is regarded as the most precious of our senses, don’t ignore the opportunity to engage your patients with others that generally get less attention in the medical environment.
Shadow Inflation and Automation
Shareef Mahdavi
October 12, 2021
Here are two economic realities that get in the way of excellence in customer service (and patient experience).
We Can Still Listen, Laugh, & Love in 2020
Shareef Mahdavi
December 15, 2020
This week’s blog post poses the question: Is this truly “the most wonderful time of the year” as the Christmas song goes? This year of 2020, that might not hold true for many of us. But, not everything is lost and the year is not canceled. We can still listen, laugh, and love.
How Zappos Changed Your World and Mine
Shareef Mahdavi
December 8, 2020
This week’s blog post highlights eight examples of how Tony Hsieh and Zappos influenced the world – yours and mine – for the better. I’ve long been a fan of their “customer first” philosophy and got to experience it firsthand as a journalist when I visited their headquarters in 2008. When I learned he passed away, my mind immediately recalled the impact he has had and how his work has influenced mine.
The Secret to High Performance Management
Shareef Mahdavi
November 27, 2020
HPMS stands for High Performance Management System. It forces us to look at process – how we get things done – with a structured approach based on proven quality principles.