Doctors and their practices have been conditioned to think that cost is the biggest barrier to patients moving forward with elective procedures. Dig a bit deeper and you find that affordability – not price itself – has a huge impact on patient decision making. According to a recent study, the unmet demand for payment plans has created an opportunity for vision, cosmetic and dental practices to expand demand for services by 50%.
What has the pandemic meant for elective procedure demand? From what we’ve seen, it’s meant a major surge in patients choosing to get corrective eye surgery, dental procedures, and other elective medical treatments. Why? Because the anxiety created by the pandemic caused people to examine in new ways what’s important to them.