Check out this real-life story from LEGO’s customer service department that teaches us to respond in a manner that speaks to the heart of the customer, as well as the heart of the problem.
Doctors and their practices have been conditioned to think that cost is the biggest barrier to patients moving forward with elective procedures. Dig a bit deeper and you find that affordability – not price itself – has a huge impact on patient decision making. According to a recent study, the unmet demand for payment plans has created an opportunity for vision, cosmetic and dental practices to expand demand for services by 50%.
In this week’s blog post, I focus on CONNECTION – one of the four attributes that patients really want to see in their doctor.
