Experiences have value. You spend time on experiences. That’s worth a lot more than you might think for your medical practice.
I’ve been fortunate to work with some great medical practices over the years. If there’s anything I’ve learned, it’s that the “big ideas” we come up with for change are often mistaken for having a big impact on how the practice is perceived. In reality, it’s the little things – the details of daily life at work – that seem to make the real difference as far as patients and employees are concerned.
Traditionally, a visit to the doctor was meant to be efficient and focused on time saved by the practice. Get ‘em in, get ‘em out. See as many patients as possible, especially as reimbursements decline. Efficiency was seen as the best way to optimize revenue and income (i.e., money). This was good for the doctor but not so good for the patient.
Technology has changed our expectations about time and how we live, especially in communication. Mobile phones, texting and email bring an immediacy to communication that wasn’t available a generation ago. We want what we want when we want it. Which, in most cases, is NOW.