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What’s REALLY Holding Patients Back From Elective Procedures?

Doctors and their practices have been conditioned to think that cost is the biggest barrier to patients moving forward with elective procedures. Dig a bit deeper and you find that affordability – not price itself – has a huge impact on patient decision making. According to a recent study, the unmet demand for payment plans has created an opportunity for vision, cosmetic and dental practices to expand demand for services by 50%.