Reviews Are The Norm I find it amazing how reviews have become a norm in our consumer lives. Remember how we used to lean on Siskel & Ebert for movie reviews? Or how we would read the restaurant critic’s opinion of a new eating venue in the local paper? That
Pricing in plastic surgery has to premium in order to signal a premium experience. Lowering fees does not lead to an increase in demand.
Technology is evolving every day. Here’s how we can use it to enhance the patient experience in medical practices.
Hospitality has a lot of great teachings that doctors can use in their medical practice to enhance the patient experience.
Experiences have value. You spend time on experiences. That’s worth a lot more than you might think for your medical practice.
Time is the new money. And consumers (AKA patients) are willing to use their money saved on goods and services on experiences.
With the rise of inflation also comes the rise of demand for consumer experiences. Here’s how your medical practice can take advantage.
If you’re thinking it’s “free” or “new,” that may have once been true in the world of marketing. But what I’m talking about is much bigger.
Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity. No discounts. Ever. For anyone. Including staff and family members. The practice is extremely well run and highly productive. In my 20+ years of working with elective practices, I have rarely come
Those of you who have been following my content over the years know that I am not a fan of discounting, especially when it comes to elective procedures. Analyses of several major categories including LASIK and breast augmentation have shown that lower prices do not translate to more procedures. What
