Why Your Practice Needs Patient Reviews
Reviews Are The Norm I find it amazing how reviews have become a norm in our consumer lives. Remember how we used to lean on… Read More »Why Your Practice Needs Patient Reviews
Doctors
Plastic Surgery Pricing: The $200,000 Facelift
Pricing in plastic surgery has to premium in order to signal a premium experience. Lowering fees does not lead to an increase in demand.
The Future of Technology & The Metaverse’s Impact on Healthcare
Technology is evolving every day. Here’s how we can use it to enhance the patient experience in medical practices.
The Art of Hospitality
Hospitality has a lot of great teachings that doctors can use in their medical practice to enhance the patient experience.
The Money Value of Time
Experiences have value. You spend time on experiences. That’s worth a lot more than you might think for your medical practice.
Time Well Saved vs. Time Well Spent
Time is the new money. And consumers (AKA patients) are willing to use their money saved on goods and services on experiences.
The Odd Relationship Between Inflation and Experiences
With the rise of inflation also comes the rise of demand for consumer experiences. Here’s how your medical practice can take advantage.
The Single Most Powerful Word in the World
If you’re thinking it’s “free” or “new,” that may have once been true in the world of marketing. But what I’m talking about is much bigger.
You Are What You Charge For
Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity. No discounts. Ever. For anyone. Including… Read More »You Are What You Charge For
How the Pandemic Lessened Retail Discounting
Those of you who have been following my content over the years know that I am not a fan of discounting, especially when it comes… Read More »How the Pandemic Lessened Retail Discounting