Paying for Experiences
Today, people want to spend their money on experiences. Here’s how that can help your medical practice reach success.
Today, people want to spend their money on experiences. Here’s how that can help your medical practice reach success.
With the rise of inflation also comes the rise of demand for consumer experiences. Here’s how your medical practice can take advantage.
If you’re thinking it’s “free” or “new,” that may have once been true in the world of marketing. But what I’m talking about is much bigger.
Earlier this year, I had the chance to visit a refractive surgeon with a remarkable reputation for price integrity. No discounts. Ever. For anyone. Including… Read More »You Are What You Charge For
Learn how memorabilia can have a lasting impact on your patients and simultaneously improve their overall experience.
While sight is regarded as the most precious of our senses, don’t ignore the opportunity to engage your patients with others that generally get less attention in the medical environment.
Here are two economic realities that get in the way of excellence in customer service (and patient experience).
There’s a better strategy for success. And it starts with your team. Many of us in business have been taught to believe statements such as… Read More »The Customer Comes Second
Check out this real-life story from LEGO’s customer service department that teaches us to respond in a manner that speaks to the heart of the customer, as well as the heart of the problem.
I was able to do a one-on-one sit down with my favorite expert on customer service, John DiJulius. His career and client list is legendary and now includes the Charlotte Police Department!
We touched on some key issues facing medical practices in how we treat patients.