Time is money. When you value your patients’ time as much as their money, you significantly improve their experience.
Traditionally, a visit to the doctor was meant to be efficient and focused on time saved by the practice. Get ‘em in, get ‘em out. See as many patients as possible, especially as reimbursements decline. Efficiency was seen as the best way to optimize revenue and income (i.e., money). This was good for the doctor but not so good for the patient.