Some people may think that medicine and the healthcare industry are world’s apart from customer service and the hospitality industry. That’s simply not the case. There is much that medical practices can learn in terms of how to better interact with patients as part of the overall experience. Here are 4 lessons doctors can learn from the hospitality industry for their own practices.
I’ve been fortunate to work with some great medical practices over the years. If there’s anything I’ve learned, it’s that the “big ideas” we come up with for change are often mistaken for having a big impact on how the practice is perceived. In reality, it’s the little things – the details of daily life at work – that seem to make the real difference as far as patients and employees are concerned.
What has the pandemic meant for elective procedure demand? From what we’ve seen, it’s meant a major surge in patients choosing to get corrective eye surgery, dental procedures, and other elective medical treatments. Why? Because the anxiety created by the pandemic caused people to examine in new ways what’s important to them.
One of the reasons healthcare is “stuck” in the old ways begins with how we view the people who are coming in for medical services.
Are they your patients or are they your customers?
One term is limited to clinical care while the other opens the door to better experiences, more referrals, and higher overall satisfaction.
Medical professionals may use their expertise as a sort of crutch that keeps them from learning a new way of thinking or of doing. Is your knowledge and the bias of expertise keeping you from progressing in your field and providing better experience for your patients?
Regulations drive a wedge between the doctor and the patient, but a big share of the problem rests with doctors themselves. Let’s talk about the culture that is leading to dissatisfaction by both patients and doctors – and how you can help fix it.
Authenticity is an apt description for the dividing line between service and experience. Services are performed on behalf of the customer; they happen outside of us. Experiences are inherently personal and offer unique meaning to the customer.
Doctors and practices that focus on patient experience will naturally wrestle with what it means to be authentic in the eyes of their patients. In this blog post we break down what you need to know to deliver authentic patient experiences!
It’s time to create the distinction between mass marketing and personalized experiences.
A year into the pandemic, most of us have figured out new routines when it comes to work as well as home life. But what hasn’t escaped is the emotional toll that’s been exacted, something that exists between the joy of life at one end of the spectrum and outright depression at the other: the feeling of “meh.”
Many doctors worry about how to be viewed as unique and special in their customer’s eyes. However, the things they do in their practice actually do the opposite. Are you practicing commoditization? The antidote is customization. In this blog post learn how to make your medical practice as valuable and rare as an NFT!
