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PX Movement Inspiration

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Positioning: A Lesson From A Sweet Sugar Story

Positioning Your Medical Practice Always on the lookout for ways to help practices understand the value of great communication, I found this quip from author Skye Jethani too good not to share. Skye’s 6-year-old son has a “passion for sucrose” and, like many kids that age, loves anything with sugar. If

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Wi-Fi is Like Water in Medical Practices

While on a recent visit to the doctor, I was surprised to learn that they didn’t offer Wi-Fi for patients while they wait to be taken back and seen. The cell signal was weak and I could’ve been productive while I had to wait. But that wasn’t the case. They

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The Service Recovery Paradox Put to the Ultimate Test

Now that we are just past the airline debacle that Southwest delivered for Christmas, some are wondering if the airline – my favorite – will survive. The disruption at the “most wonderful time of the year” affected millions of people, from employees to travelers and their families they could not spend

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Why Business Cards Are Still Important in a Medical Practice

The business card is dead. Long live the business card! Much has been written about the decline and obsolescence of the traditional business card. Who needs to carry business cards when you can share contact information wirelessly between devices? The trend towards going paperless with this traditional business interaction seemed to

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Why Your Practice Needs Patient Reviews

Reviews Are The Norm I find it amazing how reviews have become a norm in our consumer lives. Remember how we used to lean on Siskel & Ebert for movie reviews? Or how we would read the restaurant critic’s opinion of a new eating venue in the local paper? That

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One Problem Medical Practices Don’t Have to Worry About

Is Remote Work Good or Bad for Society? As a consultant and public speaker, most of my professional career has been spent working remotely. As the pandemic took hold and office buildings were deserted, corporate employees discovered that working from home can be far more efficient and less stressful. Having long

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Starbucks May Not Be Charging Enough

That sweet spot for the pricing of your services may be higher than you think. Is Starbucks charging too much? One market-researcher-turned-neuroscientist says the opposite is true. His studies – which measured EEG brainwave response to different pricing scenarios for a cup of coffee – showed that people were willing

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The Value of Time

Time is money. When you value your patients’ time as much as their money, you significantly improve their experience.

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