When You Get Your Customers to Focus on Their Patients' Experience, You Win.

Solutions for Medical Device Manufacturers & Software Providers

No one cares about your solution, they care about their problem.

Launch & Sell

Successfully sell your offering to your customers. SM2 has experience with over 40 commercial launches of medical devices and services.

Succeed with SM2

Gain from the experience developed from over 20 years of working with manufacturers and software providers in the healthcare industry.

Look to the Future

Healthcare is 10 years behind in customer service standards. We created a movement to change that and we invite you to be a part of it.

SM2 has been helping clients for over 20 years, including:

3 Steps to Grow Your Business

Learn How Patient Experience Creates Competitive Advantage

“I wrote Beyond Bedside Manner based on decade’s long work with companies and their customers. What became clear is that an awesome patient experience — not just a new technology — drives demand for new procedures.” – Shareef Mahdavi

Understand how your customers’ relationships are impacted by Medical Device, Software and Services Companies like yours. This means you need to look past the sale and into the patient experience. Beyond Bedside Manner gives you insight into your customer’s customers: the patients! Use this knowledge to form stronger relationships with your customer base.

Leverage Patient Experience to Drive Revenue

Once you have a foundational understanding of the patient experience, it’s time to leverage that knowledge to drive revenue. Our unique approach to helping clients allows us to identify and close gaps in the commercial plan…driving results that make our clients proud!