It’s tax season. Yay! But there’s a tax most practices pay that’s hidden because we don’t call it a tax. I’m referring to the cost of marketing and specifically paid advertising. Many of you remember The Geek Squad, a novel computer repair service that was so successful, it was acquired by electronics
With all the automation taking place in our world, it’s become all too easy to be void of human interaction. Many tasks that used to require human contact can now be done without it: shopping, filling the car with gas, ordering food for delivery…even taxi service if you’re brave enough to go
I love statistics. I’m a stats nerd, constantly reviewing the data available during and after watching sports, especially football. My wife, every bit an equal as a sports fan, can’t stand all the statistics mentioned during the broadcast and just wants to enjoy the game. While statistics are an integral part
Pressing the skip ad button is a necessary evil of watching videos on YouTube. It’s 4-5 seconds you can’t get back, but tolerable to get to what you want. However, for the first time in my viewing history, I actually watched this ad for Pillow Cube. It is a 2-minute masterpiece in storytelling that
Positioning Your Medical Practice Always on the lookout for ways to help practices understand the value of great communication, I found this quip from author Skye Jethani too good not to share. Skye’s 6-year-old son has a “passion for sucrose” and, like many kids that age, loves anything with sugar. If
Experience is crucial to success in a medical practice. Here’s how to stand out from the crowd and make patients happy.
What Makes You Tick? Using a “Nuclear” Framework For Improvement Do you ever wonder why when it comes to making changes in our lives we tend to fail more than we succeed? It’s a reality for us as individuals as well as organizations of all shapes and sizes. To counter this,
While on a recent visit to the doctor, I was surprised to learn that they didn’t offer Wi-Fi for patients while they wait to be taken back and seen. The cell signal was weak and I could’ve been productive while I had to wait. But that wasn’t the case. They
Amidst all the trends in medical practices to create efficiency, the telephone seems like the easiest target. Starting with phone trees asking us to “press 1 if we want X, press 2 if we want Y,” this drive to better productivity is, in some ways, counterproductive. We see this all the
The business card is dead. Long live the business card! Much has been written about the decline and obsolescence of the traditional business card. Who needs to carry business cards when you can share contact information wirelessly between devices? The trend towards going paperless with this traditional business interaction seemed to
