About The Team
Bernie Haffey and Lewis Baloian (Haffey&Co.) and Shareef Mahdavi (SM2 Strategic) collectively have over 80 years experience working with doctors and medical practices. Their collaboration was formed to address the urgent need to change how patients visit medical practices due to COVID-19. Their goal is to help doctors address what should happen from the time the patient gets out of their car until they get back in following the visit. Their methodology combines data-driven tools and customer service principles (efficiency) to design an engaging patient experience at each step in the process (effectiveness). Their work has transformed organizations of all sizes.
Bernie Haffey is President of Haffey&Co., a management consulting firm that helps organizations achieve world-class customer, employee and shareholder results. Previously he served as President and CEO of two successful venture-backed start-ups: Nexis Vision, Inc., and NDO Surgical, Inc. Bernie also served as Executive Vice President and Chief Commercial Officer at Summit Technology, Inc., and Executive Vice President and Chief Commercial Officer at IntraLase Corp, start-ups that achieved $>100M in revenue and ~ $1B exits under his management. Earlier in his career he held executive management positions at Mentor Corp and in Hewlett Packard Company’s Medical Products Group. He also previously served as a founding board member at WaveTec Vision, Inc. (acquired by Alcon Labs) and at Ocular Therapuetix, Inc.(NASDAQ: OCUL), and currently serves on the board of On Target Laboratories, Inc.
Bernie earned a BA from Colgate University and an MBA from Cornell University.